To be the world’s best company at creating meaningful connections between people and brands using creativity, media and innovation.


José Grateraux CEO Havas Puerto Rico
José Grateraux CEO Havas Puerto Rico

José Grateraux leads Havas Puerto Rico. In his role as CEO, he focuses on searching innovative and unconventional solutions that generate added value for the brands he works with. José is tasked with leading the Puerto Rico office towards consolidating a common vision, growing its strategic capabilities focused on results and strengthening client relations.

In his work, José fosters the analysis of industry trends and changes that help keep clients one step ahead of the competition in terms of strategy development.

Prior to Havas Puerto Rico, José comes from a career of over 15 years in publishing and advertising, having led one of the most successful advertising agencies in the Dominican Republic. Spearheading brand management, media placement and communications for numerous brands in the telecommunications, banking, insurance, beverage and consumer products industries.

José holds a BA in Marketing and Master’s of Business Administration from the University Francisco de Vitoria in Spain. He is member of Entrepreneur Organization (EO), a global non-profit organization, whose mission is to engage leading entrepreneurs to learn and grow. Described as a person with remarkable business acumen, José is involved with various start-ups in the Dominican Republic.

José loves spending time with his wife and three children, golfing and running. He is on route to running his third marathon.

Elba Arroyo Chief Financial Officer
Elba Arroyo Chief Financial Officer

It has been a turnaround for an experienced auditor who worked in local and international accounting firms to a constant change and evolution of an Advertising agency environment in all stages of the Company and process implementation

Rewarding experience of being part of a developed company, responsible for the administrative, financial and risk management operations. Dealing with the company future direction, develop financial strategy, monitoring financial performance by a closer eye on the budget to evaluate trends and measurements are the day to day job for Elba.

Hands on with all personnel to integrate the company as ONE. Disciplinary to accomplish her demanding responsibility with Headquarter.

Elba graduated from the University of Puerto Rico, Río Piedras campus with a bachelor’s degree in business administration with a Major in Accounting. She is a CPA (not in practice).

Lynette Marxuach Sr. VP/Media Director
Lynette Marxuach Sr. VP/Media Director

A seasoned professional with extensive hands-on media experience in ad agency media departments, consistently overseeing key client roster and participating in new business pitches and presentations.

As VP Media Director, Lynette supervises the development and implementation of strategic communications initiatives that incorporate offline and online channels connecting with consumers across the full ecosystem of Owned, Shared, Earned and Paid media (OSEP).

With an in-depth understanding of media planning, negotiation, implementation and performance analysis, Lynette’s problem-solving skills allow for timesaving and innovative solutions for both agency and client needs.

Lynette graduated from the Newhouse School of Public Communications in Syracuse University, specializing in Business Administration.

Giselle Solis Executive Creative Director
Giselle Solis Executive Creative Director

A University of Florida alumnus, Giselle has worked on digital and traditional advertising campaigns to develop the image of businesses and brands such as Nissan, Taco Maker, Welch’s, Tropicana, Pepsi, BBVA, Reckitt Benckiser and The Red Cross.

Giselle is highly respected in the industry for her decades-long career. She’s led regional creative efforts for Pizza Hut, Mars and Pepsi. Furthermore, her work has been recognized in local festivals like Cúspide, and international ones such as New York Festivals, the American Advertising Awards, among others.

Laura Ramos New Business Director
Laura Ramos New Business Director

Throughout her advertising career, Laura has managed and implemented several digital campaign strategies such as mobilewebsites, banner ads campaigns, responsive websites and virtual reality platforms. She has also developed strategies and coordinated advertising for BTL & ATL campaigns for Nissan, Total, Grupo Familia, Cerveza Presidente, Eli Lilly, Lloyds Bank, Taco Maker, among others.

In her decade-plus career, Laura also worked as Brand Manager for consumer-packaged goods brands, developing and executing marketing plans for over 100 different products.

Laura holds an MBA from the University of Puerto Rico and a Bachelor’s Degree in Marketing from the University of Massachusetts, Amherst.


We provide our clients with a full range of integrated tools and services across multidimensional platforms. Our extensive in-house capabilities and best-in-class partners allow us to create custom, purpose-built solutions that help drive our clients’ businesses.


Big, integrated ideas across all communications platforms.

gears and a brain stylistically together Analytics & Decision Sciences

Data transformed into actionable insights.

Web interface of a brand design color palette Brand Design

Brand identities that are built to last, because they build brand equity.

Football field. Symbolizing strategy Brand Strategy

The crucial insights that lay a foundation for all creative thinking.

Over-the-shoulder image of a video editor in our content studio Content Studio

Our global content production and outsourcing network incorporates the full-range of content production and management needs, including live-action editorial, audio, design, animation, digital production, and transcreation.

Image of a tablet laying on a table ( a device where digital commerce occurs). Digital Commerce

Integrated platforms that allow brands to merchandise strategically and effectively.

Direct Marketing

Lasting relationships that are built one loyal customer at a time.

Person writing date on sticky note Engagement Planning

Shaping more meaningful brand experiences.

Sticky notes from an experience design working session Experience Design

Smart, intuitive, and engaging user experiences.

Claritin commercial image Health & Wellness

Our health network operates is an innovative practitioner of healthcare communications.

Hand interacting with mobile device Mobile Marketing

Mobile solutions that seamlessly engage consumers with branded experiences.

PR & Corporate Communications

We use powerful storytelling and narratives to put clients at the center of cultural storms.

Product Development

Our in-house Innovation Lab creates proprietary apps and digital experiences that translate into real-world sales.

Social Marketing

Ideas that speak the language and spark the conversations of the world.


Want to build a great brand? Start with great tools. In the hands of smart collaborators, our proprietary tools can generate meaningful brand experiences.

Meaningful Brands
Most people would not care if 74% of all brands disappeared for good. Learn how your brand can be more meaningful in the Meaningful Brands® study.

Engage With The Study Here
Prosumers are leading-edge consumers making and breaking markets today. To understand a category, you have to follow these influencers very closely. Our Prosumer database of 55,000 people around the world allows us to predict future attitudes and trends.

See Our Reports Here
This tool enables the crucial analysis of communication conventions. The in-depth study of visual and verbal codes allows us to identify emerging trends and fresh ways of looking at each category.
Creative Business Idea
The CBI is the foundation of our success in building great businesses. It generates differentiating ideas by bringing together strategic planners and clients in the most imaginative development process.


Data, insight and collaboration. These three words run through everything we do at Havas Media. You’ll be able to access integrated planning, buying, content and marketing support services across all communication channels. Media Working together gets results.