Echa y Gana
The Fuel category is very active in terms of advertising. A unique promotion was developed to invite people to use the product in a recurring manner. Consumers had the chance to pick their prize of up to $25,000. They could win anything they wanted from a 5 star trip to any destination, to home improvements, a car, cash, university payment, anything.
We developed and fully coordinated the promotion.
From the creation of scratch cards, website, randomly selecting weekly winners, to concept creation and advertising development, and coordinating the prizes with the winners.