International Women's Day
Objective: Honor women on International Women’s Day.
Insight: HERSHEY’S has something no one else has to celebrate women, the words HER and SHE.
Task: Dedicate our social channels to displaying local women by leveraging this Insight.
How we did it:
- HERSHEY’S Puerto Rico partnered with HERSHEY’S Brazil to create a virtual gallery on Instagram that celebrates local women in the arts.
- We leveraged OOH (billboards) and YouTube in order to reach a broader audience and drive traffic to the virtual gallery.
- Consistent call to action that invited other artists to join this gallery by submitting their art via the hashtag #HerShePR.