Objective: Honor women on International Women’s Day.

Insight:  HERSHEY’S has something no one else has to celebrate women, the words HER and SHE.

Task:  Dedicate our social channels to displaying local women by leveraging this Insight.

How we did it:

1. HERSHEY’S Puerto Rico partnered with HERSHEY’S Brazil to create a virtual gallery on Instagram that celebrates local women in the arts.
2. We leveraged OOH (billboards) and YouTube in order to reach a broader audience and drive traffic to the virtual gallery.
3. Consistent call to action that invited other artists to join this gallery by submitting their art via the hashtag #HerShePR.