HERSHEY’S & Wood Doughnuts collaboration
Another activation we had for Father’s Day was a Food Service collaboration with local donut shop Wood Doughnuts. The shop created two HERSHEY’S items to their menu: the HERSHEY’S To-Go Box to be sold regularly (4 HERSHEY’S Doughnuts) and the limited edition HERSHEY’S Doughnut Bouquet for Dad (10 HERSHEY’S Doughnuts).
This was supported with paid media on our and Wood Doughnuts Facebook and Instagram pages. We also supported this by activating one of our influencer who’s a dad of two, to reinforce these items as a different and unique gift for dad.