This summer Nissan surprised its consumers with a very colorful car, packed with technology, and a fresh design with minimalist lines in its interiors. This colorful personality definitely matches our passions and tastes. Kicks gave Nissan the opportunity to connect with the consumer with a local twist. Consumers connected to the campaign and the car, with sales exceeding by 100%.
The viewing time was as high as 96% in the 60ss version.