We worked on a very special project for Taco Maker, redefining the brand’s positioning and redesigning its logo, menus and tone. Taco Maker is a QSR that sells real food, freshly made every day, from the salsa, to the chips, to even soaking the beans to make them from scratch. Everything is fresh. Nonetheless its layout and color scheme were not helping communicate that uniqueness. Simple adjustments to the logo, as well as important changes in the use of color brought to life a clearer, more powerful message of freshness.